Pinder Braich - Grafton, MA Real Estate, Hopkinton, MA Real Estate, Shrewsbury, MA Real Estate


A home listing often introduces a homebuyer to a residence. It may include home photos, a brief home description and details about various home features and amenities. As such, an effective home listing is a must-have, particularly for a home seller who wants to stir up plenty of interest in a residence.

Ultimately, there are several best practices to consider when you create a home listing, and these include:

1. Provide Accurate Information

Learn about your home, and you can provide accurate information about your residence in your home listing.

If you're unsure about your home's condition, it often pays to complete a home appraisal. That way, a property appraiser can evaluate your residence both inside and out, identify any problem areas and offer a property valuation.

Furthermore, if you recently completed assorted home improvements, you should include information about these upgrades in your home listing.

Whether it's new windows that you installed throughout your residence or an updated home air conditioning system, including details about various home upgrades in your home listing could help your residence stand out to potential buyers.

2. Include High-Quality Photos

You don't need to be a professional photographer to capture high-quality photos of your house. In fact, many smartphones and tablets feature first-rate cameras, and you can use these mobile devices to take photos of your house's interior or exterior.

As you photograph your home, remember the homebuyer's perspective. For instance, a homebuyer likely wants to see photos of a clean, pristine kitchen and other awe-inspiring images of your house. If you clean and declutter your house before a photo shoot, you can increase the likelihood that your home photos will capture homebuyers' attention.

On the other hand, if you want professional assistance, you can always reach out to a real estate photographer as well. A real estate photographer can offer home photo recommendations and suggestions and help you capture photos that show off the true size and beauty of your residence.

3. Collaborate with a Real Estate Agent

A real estate agent knows what it takes to craft an effective home listing. Therefore, if you collaborate with a real estate agent, you should have no trouble creating a home listing that hits the mark with homebuyers.

Typically, a real estate agent will meet with you, learn about your home selling goals and plan accordingly. He or she then will use the information that you provide to develop an engaging home listing.

With a real estate agent at your side, you can seamlessly navigate the home selling journey too.

For instance, a real estate agent will host open houses and set up home showings to promote your residence to homebuyers. Plus, he or she will keep you up to date about any home offers and provide expert advice at each stage of the home selling journey.

Creating an effective home listing may seem difficult. Fortunately, if you use the aforementioned best practices, you can craft a home listing that can help you generate substantial interest in your residence.


If you’re selling your home it can be frustrating when you aren’t receiving any offers. Perhaps you’ve heard that it’s a seller’s market and that the offers on your house would be flying in. However, it’s more complicated than that.

Whether or not your house receives offers is determined by a number of reasons--some that in your control, others that aren’t. But, that doesn’t mean you have to give up and sell your house at a low price.

In this article, we’ll discuss what to do if your house just isn’t selling. We’ll talk about some reasons why people may be hesitant to bid, to inquire about a showing, and to seal the deal and purchase your home.

Revisit the comparable properties

If your home has been on the market for a while, it’s a good idea to check out the other recent homes in your neighborhood to see how their prices compare to the listing price of your home. Since the market fluctuates, other sellers could be adjusting the cost to reflect the current rates, leaving yours higher than it should be.

When pricing your home, make sure you are comparing your house to those that have actually sold. Using houses that have been on the market for a while as a baseline might mean you’ve priced your home too high to sell just like theirs.

Also, make sure you are using houses that share many of the common features that yours does. This can include:

  • Square footage

  • The year the house was built

  • Number of bedrooms and baths

  • The lot size

  • The condition of the home

Remember, it isn’t all just about location.

Getting more leads

If people aren’t making inquiries about your home, there are a few things you should check up on. First, make sure your listings are updated and accurate. The contact info should be easy to find, and you or your real estate agent should provide multiple means of contact (email, cell phone, text, etc.).

Next, ensure that you’ve given enough details about the house. If people are searching for a specific number of rooms but your listing doesn’t mention the number of rooms you have, you might be missing out on several inquiries.

Finally, make sure your photos are high resolution and well-lit. You want to make sure visitors to your listing can get a clear idea of what your home looks like. If your photos are small, dark, blurry, or if they make the house look cramped and cluttered, you should retake your photos or consider hiring a photographer.

Getting more offers

If you’ve had plenty of inquiries and showings but you aren’t getting any offers there may be a deeper, underlying issue that needs to be addressed. Usually, this means your home needs important repairs and upgrades that buyers simply don’t want to make.

If your house is priced to be move-in ready but it’s not, you’ll have to make some upgrades or lower the price.

Not working with an agent

Sellers can also have a difficult time getting offers if they attempt to sell the home themselves without using a real estate agent. If your home is FSBO (For Sale by Owner), you’re missing out on a number of listing services and connections that an agent can provide.


The decision to sell a home can have long-lasting ramifications. As such, it is important to weigh the pros and cons of listing a house. This will allow you to determine if now is a good time to add your residence to the housing market.

Furthermore, there are many factors to consider as you decide whether to list your residence, and these include:

1. Your Short- and Long-Term Plans

Think about what you hope to accomplish in the immediate future. If you have the flexibility to relocate from one location to another, now may prove to be a good time to list your residence.

Consider your long-term plans, too. If you find that you want to reside elsewhere sooner rather than later, you may want to consider adding your house to the real estate market in the near future.

2. Your Finances

Oftentimes, it helps to examine your current mortgage payments, as well as any other daily and monthly expenses. If you have a budget in place, you can determine if you are in a strong position to sell your home and move.

You also should consider the current state of your home – something that can have a major impact on whether you can turn a profit from a house sale. Of course, if you decide you want to list your residence, you can always upgrade your home. And by doing so, you could boost the likelihood of enjoying a profitable home selling experience.

3. Your Family and Friends

If you want to live closer to family and friends who reside many miles away from your current house, you can list your residence and plan to relocate. Then, you can pursue a new residence that provides convenient access to your family and friends.

Embarking on the home selling journey is rarely simple. But if you have a real estate agent at your side, you can receive comprehensive support as you navigate the house selling journey.

A real estate agent is happy to meet with you and learn about your residence. This housing market professional also can provide tips and recommendations so you can upgrade your residence before you list it. Plus, when you are ready to add your home to the local housing market, a real estate agent will promote your residence to potential buyers. And if you receive an offer to purchase your residence, a real estate agent can even help you make an informed decision about whether to accept, reject or counter this proposal.

If you hire a real estate agent, you can receive lots of assistance as you finalize a home sale as well. The final stages of the home selling journey sometimes can be difficult to navigate, but a real estate agent will work with you to ensure you can complete a successful home sale.

For those who are uncertain about whether to add a home to the real estate market, it generally helps to consider the aforementioned factors. If you examine these factors closely, you may be better equipped than ever before to decide whether to list your house.


Selling a house may prove to be a long, complicated process. Fortunately, those who craft a house selling strategy can determine the steps they will need to take to accomplish their desired results.

A home selling strategy may prove to be a must-have. Because if you enter the real estate market with a plan in place to sell your residence, you could boost the likelihood of getting the best price for your home.

Ultimately, there are several factors you need to consider as you develop a house selling strategy, and these include:

1. Your Home's Condition

For those who want to speed up the home selling journey, it generally helps to perform property upgrades. That way, you can ensure your house stands out to dozens of potential buyers.

To upgrade your home's curb appeal, you should mow the lawn, trim the hedges and repair any cracked or damaged siding. These improvements usually are simple to complete and may help you make your residence more attractive than comparable available houses.

Meanwhile, to enhance your home's interior, you should clean as much as you can. With a neat, tidy home interior, your house can make a positive impression on buyers as soon as they walk through the front door.

2. Your Initial Asking Price

The initial asking price for your home may have far-flung effects on your house selling experience. Because if your initial home asking price is too high, you risk alienating potential buyers. Worst of all, your home may linger on the real estate market for many weeks or months, and you may need to lower your residence's price to facilitate a sale.

To price your home competitively, it typically is helpful to study the local housing sector. Find out how your residence stacks up against comparable available houses in your area, and you can determine how to price your home.

You also may want to conduct a home appraisal. By doing so, you can obtain a property valuation to help you decide the optimal initial home asking price.

3. Your Home Selling Timeline

Consider how much time you have to sell your residence – you will be happy you did. If you understand your house selling timeline, you can find ways to maximize the time and resources at your disposal.

If you need to move from your current home as soon as possible, for instance, you may need to be aggressive to promote your residence to buyers. On the other hand, if you can afford to be patient, you may be able to take a wait-and-see approach to obtain the best-possible offer to purchase your residence.

Lastly, as you get set to sell your home, you may want to hire a real estate agent. This housing market professional can teach you what it takes to sell a home in any city or town. He or she will even help you craft an effective house selling strategy, thereby ensuring you can quickly and effortlessly sell your house any time you choose.


Evaluating the buyer's perspective is a must for anyone who want to achieve the optimal results during the house selling journey. Because if you understand the buyer's perspective, you can promote your residence to the right groups of individuals at all times. And as a result, you should have no trouble generating lots of interest in your house.

Now, let's take a look at three tips to help you analyze the buyer's perspective before you list your residence.

1. Review Your House's Strengths and Weaknesses

Your home may be an attractive option to dozens of potential buyers. Meanwhile, if you identify your house's strengths and weaknesses, you can determine what separates your home from other available residences in your city or town. You also can explore ways to transform assorted home weaknesses into strengths.

Oftentimes, it helps to conduct a home inspection. This evaluation enables a property expert to analyze your home's interior and exterior. After the inspection is complete, you will receive a report that details your house's strengths and weaknesses.

Thanks to a home inspection, you can obtain comprehensive insights into any underlying home problems. You then can take steps to address these issues, and ultimately, boost the likelihood that buyers will fall in love with your residence as soon as they see it.

2. Assess the Local Housing Market

Take a close look at the local housing market – you'll be glad you did. With real estate market insights in hand, you can map out your house selling journey accordingly.

Generally, it helps to differentiate a buyer's market from a seller's market. If you evaluate the local housing market, you can determine if a buyer's or seller's market is in effect.

In a buyer's market, many homes may be available, and they may require several weeks or months to sell. Or, in a seller's market, houses may sell shortly after they become available.

By differentiating a buyer's market from a seller's market, you can create a plan to showcase your residence to buyers. Once you have this plan in place, you'll be better equipped than ever before to streamline the house selling journey.

3. Consult with a Real Estate Agent

When it comes to evaluating the buyer's perspective, you may want to work with a real estate agent. This housing market professional can offer homebuyer insights that you may struggle to obtain elsewhere. Best of all, a real estate agent will help you quickly sell your house and ensure you can maximize your home sale earnings.

Furthermore, a real estate agent is an expert resource that you can rely on throughout the home selling journey. And if you ever have home selling concerns or questions, a real estate agent is ready to respond to them at your convenience.

Perform an in-depth analysis of the buyer's perspective – use the aforementioned tips, and you can gain the insights you need to stir up buyers' interest in your residence.




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